Starting 2023, Twitch and Amazon Ads were fully integrated in LATAM, JP, AU and SG. As it stands there were 2 core Twitch layouts that we’ve been using for our pitch decks - this has resulted in what we like to call “Frankenstein” decks due to sellers force fitting the Twitch Ads core template into the Amazon Template.
A term that we use to address the design and visual collateral shift from our existing Twitch Ads layout into the Amazon x Twitch Templates. We are doing so to look and feel like one big family as we move forward with a lot of joint pitches, events and narratives etc.
As we’ve built and merged new templates, we’ve also been able to better set stage with rules and evolved tools for not only our team, but agencies and vendors whom we will work with to make sure we’re all aligned.
NewCore Brand Template
New Core Brand template within the Amazon guidelines that embraces the magic of Twitch
AlignedMethodology
• Categorized and prescribed slides to aid deck creation process
• Internal alignment on rule sets with deck’s do’s & don’t’s
• Shared language
EvolvedAssets
•Aligned gradient for all outputs
•Purple specific Amazon icons
•Core Brand Template
Ways of communicating content,visually
Content levels are created as ahierarchy to support strategies/ narratives in specialized or combined ways.We’ve tiered our content templates to help represent what we are trying tocommunicate.