In 2015 I had the pleasure of working on the brand identity and packaging design for Cowboy Little Barrel Whiskey.
The design feature a litany of cowboy inspired details including:
• reference to Waite Boone, a whiskey pioneer and cowboy in his own right
• a horse shoe designed to point up when poured, giving good luck,
• a cowboy bolo tie
The seal and word mark are incorporated into the glass of bottle itself allowing for the amber color of the whiskey to be the star of the show.